Development In Mobile And Internet Technology Media Essay

Development In Mobile And Internet Technology Media Essay Over the past decade internet and mobile technology has advanced considerably. In this assignment I will discuss advancements which created the world in which we live today. I will research advancements such as 4G, wireless networks, fiber optics, PayPal, mobile banking, easy access of information which the internet made available; also I will look into social media which transformed the way we interact with each other. The development of internet is so severe that it funded virtual currency which allows trading virtual currency to real currency, it also funded multiple internet companies who operate solely based on virtual advertising, transfer of funds through the World Wide Web and the development of software to assist themselves and the general public and using internet to the maximum capacity. Also I will take into consideration the way the business had to adapt in the new environment in order to survive its economic and technological change. I will identify the possible future trends for the businesses and the way they will use internet to their advantage. During the research for this assignment I have found that the business which failed to adapt and change has been liquidated, which led to the conclusion that internet and mobile technology is the way of the future. I will provide real life examples to vividly illustrate my discovery and to prove that the developments have shifted the course of history and future developments which lies ahead. Internet Internet ten years ago was not widely accessible throughout the country. Public did not rely on internet with their day to day tasks, there were no such thing as wireless or social media. The lead provider of internet services was Eircom which was a state owned company, it did so through the DSL cables which they had monopoly in. As the country developed leading companies from abroad saw the potential in Ireland and the monopoly which Eircom had. Swedish companies such as UPC have invested significantly over the past decade in technology which increased the quality and the speed of the internet. In the decade they have completely dominated the market with their fiber optic technology. With the technological advancements in Ireland, other companies have emerged. Ireland was in the fast lane. With the wide market gaps and a tremendous amount of customers other advancements became available such as internet banking, money transfer and unlimited amount of information available to each individual. With increased detachment with the real world, people now seek entertainment in the comfort of their own home. YouTube © Google Inc.  ® which solely provides internet software has developed an extraordinary website called YouTube ©, which the main purpose is to allow the user to freely share their thoughts which are recorded on the video. The success of YouTube © demonstrates that the internet has created a new market. YouTube © is regularly used across the world each day, music is a huge feature. It contains many music videos of all the song artists across the world. It is not only used for music but also used to for people who want to express their beliefs or feelings, news coverage and also sports highlights. It is one of the most used websites in the world. Internet Banking In previous years the way that people have banked was they had to go to the a specific branch in which they had their account in order to perform a simple tasks such as transferring of money, checking balances, lodging cheques. People usually have to wait in queues which were no time efficient. This has developed significantly within the last decade, now with internet banking you can now transfer money and check your balance anywhere with connection to the internet. This is a very useful way now for people whenever they are on the go and have no time to check into their local branch. Internet banking has proved to be very successful. Wireless Access Ten years ago to provide internet you needed wires to serve. It could be seen as very messy, clumsy and quite dangerous. With the development of wireless access this means internet can be provided without any wires as long there is a good connection. A wireless access point is a device that allows wireless devices to connect to a wired network using Wi-Fi. Wi-Fi allows cheaper distribution of local area networks. Overtime this has proved to be a much easier way of access to the internet and a much quicker way. PayPalâ„ ¢ PayPalâ„ ¢ is a global e-commerce business allowing payments and money transfers throughout the internet. As of 2011, PayPalâ„ ¢ operates in one hundred and ninety markets and manages more that two hundred and thirty two million accounts, more than one hundred million of them active. PayPalâ„ ¢ allows customers to send, receive and hold funds in twenty six currencies worldwide. Social Media A decade ago there wasnt much websites on the internet which provided a social side. All there was day to day conversations and text messages. This has been one of the most rapid developments in the last ten years. Social sites such as Facebook ® and Twitter ® have completely dominated the World Wide Web and are one of the most frequent used websites across the world. These websites allow people to interact with another through communication on the web using different functions the website may contain. They also allow you to share your thought, express your beliefs or feelings, and post blogs about whatever you may feel. Mobile Technology A decade ago public did not have access to mobile technology. People had only landlines, if a person requires reaching another person; he must have done so in person which meant that when they planned meetings or social events they had to do it in advance. If there was a change in plans, the only way to communicate was landline which proved to be inefficient. Finnish company Nokia © had developed device which we call mobile. Through the years mobiles became more and more accessible, which dramatically changed the way we communicate and socialize. Now the current generation can communicate freely without barriers throughout the world which was not possible a decade ago, it revamped our social skills. Young adults prefer to communicate through text messages, hence making the landlines inferior products. The major developments in mobile technology include: mobile internet, mobile banking, mobile advancements and social media Mobile Internet Mobile internet provides a lot of access to many applications and websites. It is usually very quick and provides all the information the internet at home would. Another benefit of mobile internet would be that it can be used anywhere on the go, giving you a lot of freedom, so if you are stuck for information you can use your mobile device to use the internet. Communication is also vital in mobile internet as it allows you to connect to multiple services provided by the internet. This allows you to communicate and interact with each other outside using mobile internet. Mobile Banking Mobile banking is and easy way of transferring money and checking your balance. It will work if you have internet and is hassle free and can be accessed by one touch of a button. More features of mobile banking would be that it is very quick and can be used everywhere providing there is a strong internet connection. Technology within the last ten years has been so drastic that there is no need to go to your branch anymore as the internet provides all the answers. Along with providing your details, mobile banking provides useful numbers you can use to contact a person incase if any queries you may have. Mobile Advancements Apple, Inc. Within the last ten years Apple, Inc. has increased their popularity significantly providing multiple handheld devices that can be used anywhere and on the go. The release of the iPod Touch, iPhone and iPad were so big, every time it went on sale it would sell out quickly across the world. Mobile phones have come so far this past decade, from phones where it was only possible to ring on to iPhones which provide the functions of a normal mobile phone and an iPod Touch put together. It would contain an entire music playlist along with other applications such as news, entertainment, sports and gaming. Touch screen Ten years ago mobile devices could only be used by buttons. With the success of Apple, Inc. many phone companies now start to make to touch screen phones, and some phones may have buttons and touch screen. Development of mobile phones has been so phenomenal that by the touch of your fingers you can use the phone and the applications it contains. Games Advancements in gaming has also been huge. More than a decade ago all you could do on your old Nokia © was play snake. As phones have developed throughout the years, it is now possible that multiple games can be downloaded on your phones. Gaming on phones is also a good way of passing time and most games you download onto your phone you dont need internet so you can play them anywhere you like for free. Social Media Social media on phones has dramatically elevated within the past decade. The only options on a mobile phone were either phone calls or text messaging. With the latest mobile phones out now you can download applications which allow you use social networking sites such as Facebook ®, Twitter ® and Instagram ®. This allows people to access their accounts as the internet on a computer would. This is so basic that there sometimes isnt need to use the computer as using your phonies quicker and saving time. Other phone applications such as Viberâ„ ¢ ad Whatsappâ„ ¢ allows you to talk to your contacts for free, share pictures and call each other for free. Along with the text messaging process mobile phones these days have plenty of social media attached to it as it provides a load of access to your family and friends. Conclusion In conclusion I have found the internet and mobile technology has advanced remarkably over this past decade. The most momentous advancements which I found to be are internet websites such as YouTube © and social media websites such as Facebook ® and Twitter ®. These companies have benefited significantly within the last ten years and are they are together the most used websites in the world. Mobile technology in the last ten years has also advanced dramatically. Mobile banking has been massive as it allows you check all your details anywhere, also with mobile advancements such as a brand like Apple, Inc have created phone which combine the characters of a normal phone and features such as a selection of music and downloading applications such as news, gaming and sport. Hence I can now say that mobile and internet technology has advanced considerably within the last ten years and will continue to improve in the next ten years.

Art of War By Sun Tzu Reaction Paper Essay

Sun Tzu has developed a tactics on how to handle war properly with strategy and tactics. In his book Sun Tzu about the art of war I learned a lot of techniques on how to wage and win a war. He elaborated a lot of ways how to defeat our enemy but for me not all of his writings about war are applicable knowing that time and situation are changing. For me there are no external wisdom can tell us how to act because even previous successful models and theories are not effective anymore in the realities of the present scenario. But still I learned a lot from Sun Tzu like how to become a good and effective general I can relate this on my affiliation as an officer in JSWAP and as a class president because as a leader we should make strategy or plans that will help us achieved our goals. Like being a general they must be wise enough to create, organize and train their soldiers in order defeat there enemy. There are certain guidelines and rules which Sun Tzu developed based on his experienced on war. The first and most important area of waging a war is planning in this area the general must be critical thinker in laying his plans on how to defeat their enemies. Like my experiences as a student before taking an exam at school I always plan how to pass the exam so I study and do some readings and part of planning knows if my learning and knowledge is good enough to pass the exam. Like in war the general must know if they can defeat their enemy or they will be defeated by their enemy. Analysis and logic at this stage is pretty import and essential. The leader must have a good instinct in knowing that either they win or lose the battle. The troops must be well trained and always ready Sun Tzu mention that it is good that the soldiers must have keen mood because it has a good impact in defeating their enemies. Like in my studies I only do my assignment and task well if I’m in the mood because our mood have an impact in all we do. When I was reading the Art of War by Sun Tzu there are question the keep popping up in my mind, is this writing relevant to women and if during their time women our part in the battle as a warrior. Is it possible that women  can be a general or a commander especially in our present society and what are the different in men and women as a general? After a few minutes of analyzing I arrived in a certain truth that women can also be a general in their own ways because the main principle of Sun Tzu is to win a war without warfare. It’s just like mothers who discipline their child without using violence but only use the model of punishment and reinforcement. I can also relate this Art of War by Sun Tzu in our subject who also deals with management but in different ways like Art of War it talks about how to have effective management in waging a war. I can also relate it in my daily life struggles because sometimes in war or in our own life we choose to surrender and retreat but I believed that it does not mean that I am weak. Sometimes I need to surrender or retreat when it seems I have big probability of losing a battle by our problem or our enemy. When I decide to surrender or retreat it only signifies that I have better plans in defeating my enemies. Sometimes when we know that we cannot win a fight we should retreat and find other ways on how to defeat our enemy in short we need to give time in our training to make us more stronger and make sure that we have enough resources, strategy and as well as manpower in order to defeat all our enemy and may odds favour our battle.

A Simulation Of Sustainability In Urban Environments Environmental Sciences Essay

In 1987 the World Commission on Environment and Development, ( WCED 1987 ) stated that â€Å" Humanity has the ability to do development sustainable to guarantee that it meets the demands of the present without compromising the ability of future coevalss to run into their ain demands † . There Out of the many definitions of sustainability this profound statement has become the most widely accepted. It is what these demands are, how we impact upon them and how out impact can be measured or assessed that raises the most argument. ( Parkin et al. 2003 ) Sustainability is frequently symbolised utilizing three over lapping circles ( fig 1 ) , stand foring the three facets of sustainability ( society, economic system and environment ) . However this simple diagram over simplifies the complex interactions which occur between the facets and the big figure of indexs which are used to mensurate our impact. Unless these complex interactions are clearly understood by all the stakeholders it would be impossible to to the full measure the sustainability of any development ( Foxon et al. 2002 ) . A figure of determination support tools have been created to help determination shapers in accomplishing sustainable urban developments. There has been immense attempt and resources put into making DSTs, yet despite this most are seldom used due to either the complexness of their operation or the complexness of their end product ( Isaacs et al. 2007 ) . It is hence believed that there is a demand for new determination support tools that can cover with the complexness of urban design and which go beyond the proficient orientation of old tools ( Sahota & A ; Jeffery 2005 ) to enable a robust appraisal of sustainability within the decision-making procedures. Visual image has been used to help determination devising in a figure of Fieldss including increasing the safety and effectivity of oil boring in the oil and gas industry ( Evans et al. 2002 ) , visualizing medical informations ( Fuchs et al. 1989 ) and battlefield simulations ( Hix et al. 1999 ) . Geographic Information systems are presently the most extensively used visual image platform for determination devising. â€Å" GIS is now a standard point in contrivers ‘ tool kits † ( Drummond & A ; Gallic 2008 ) and there are many illustrations its usage in urban planning and determination devising over the last 20 old ages ( Harris & A ; Elmes 1993 ; Stevens et Al. 2007 ; States 2000 ; Shiffer 1998 ; Lodha & A ; Verma 2000 ) . Traditionally GIS provides the user with a synergistic information researching interface which allows them to cover a figure of different maps onto a 2D surface and allows the user to carry on complex geospatial analysis ( Salter et al. 2009 ) . Howe ver it has been shown ( Lowe 2004 ; Lowe 2003 ) that many non-expert stakeholders have great trouble in decoding and understanding scientific shows and maps. Due to its complexness and high acquisition curve GIS requires the user â€Å" to believe like a geographic information scientist † ( Clarke 2001 ) and is still considered to be a hard to utilize, adept tool ( Traynor & A ; Williams 1995 ) . Its usage in determination devising has made it hard for non expert stakeholders, particularly the general populace, to take part to the full in be aftering determinations ( Salter et al. 2009 ; Al-Kodmany 2002 ) . Most GIS systems are purely 2D, covering with geospatial informations being draped over a map or other geographical representation. While experts can imagine the ocular impact of a proposed development from this program view it is really hard for person non trained in the usage of GIS to make this. This can take to non-expert stakeholder non to the full understanding the effects of the determinations being made and go forth them with an unintended positive or negative position of the planned development ( Danahy et al. 1999 ) . 3D representations nevertheless allow users to rapidly recognize the spacial context of the determination and besides to orientate their position of the proposed development ( Danahy et al. 1999 ) . Peoples develop the ability to voyage and visually process 3D representations of urban environments on a bomber witting degree throughout their lives as they walk through existent universe metropoliss ( Charters et al. 2002 ) . This sub witting ability means that t he user will non hold to work to visualize the development but can concentrate on the determination, and the effects of the determination, being made. SCITY VT S-City VT ( sustainable metropolis visual image tool ) is a paradigm determination support application that is designed to let a wider scope of stakeholders input into the sustainability planning procedure by leting the stakeholders to compare different scenarios utilizing a usage designed simulation and visual image engine. Figure 1: Visual image techniques used in S-City VT The visual image engine utilises a split screen rendering attack which allows the user, utilizing any of the techniques, to compare two scenarios side by side throughout the life rhythm of the development. A figure of visual image techniques have been used to expose the consequences of the implicit in simulation engine which allows the user to non merely compare the external visual aspect of the different scenarios but besides the comparative sustainability of each scenario. As already discussed traditional GIS does non supply a realistic physical representation of the metropolis or development being studied. CAD system do enable the creative activity of 3D theoretical accounts which provide the user with a realistic representation of the edifices and the developments ( Al-Kodmany 2002 ) , nevertheless CAD systems provide no ability to cover extra informations and supply small context out with the edifice or country being studied. The visual image engine combines GIS and 3D urban theoretical accounts and embeds the 3D theoretical accounts in the environing landscape to contextualise the urban country that is undergoing sustainability appraisal. The ability to visualize portion of the metropolis that is undergoing the development or regeneration within the wider metropolis context is likely to better battle with the communicating tool and convey a greater degree of engagement from all participants in the planning procedure ( Levy 1995 ) Fig 4: 3D representation of proposed development within the city-wide context. The usage engine allows the user to hold synergistic control enabling the user to see the proposed development from any imaginable point of view. This allows the user to go to the full immersed in the proposed development, to a much greater grade than 2D programs, GIS, or rendered 3D stills. As has already been shown ( Isaacs et al. 2010a ) S City VT provides the user with a feasible representation of the existent development. Design to Virtual RealityBlendingFig 5: Overview of the index blending technique The blending technique, as shown in figure 5, merely takes the all the sustainability steps for each index, calculated by the bomber system and ANP theoretical accounts, unite them into a individual value. This valued is so mapped to a individual coloring material graduated table. The coloring material graduated table used can be selected from a figure of color graduated tables known for their discriminating abilities ( Levkowitz & A ; Herman 1992 ) these include the het object, magenta, local optimised, and spectral. Using the hot-cold graduated table demonstrated in figure 5 a edifice or floor with high comparative sustainability would look blue while a edifice with low sustainability would look ruddy. This method gives a individual index of sustainability and provides the easiest manner of comparing the comparative sustainability of different options or scenarios.WeavingFig 6: Overview of the index weaving technique Whilst the blending technique, combines the index values, the weaving technique ( figure 6 ) efforts to continue some of the implicit in information so that the user can still place which indexs or bunch are doing the greatest consequence ( negative or positive ) on the sustainability of the edifice. The coloring material weaving technique ( Hagh-Shenas et al. 2007 ) uses a different coloring material graduated table for each index ( figure 6 ) to try to continue this information. The colors from each graduated table are so indiscriminately weaved into a hodgepodge like texture which is applied to each floor of the edifice. The size of the squares or spots in the weave can besides be changed depending on the user ‘s penchants. A little spot size will give an overall representation of the sustainability, with darker sunglassess stand foring low sustainability and lighter sunglassess stand foring higher sustainability. A larger spot size will let user to place rapidly which colou rs stand out the most, and hence which indexs are holding the greatest impact.Traditional Graphical TechniquesRadar graphs, figure 7, let the stakeholder to compare the sustainability of different edifices based on the index values. The form, size, coloring material and point values will be different for each edifice leting a elaborate comparing. Fig7: Comparision of scenarios utilizing traditional radio detection and ranging graphs and coloring material weaving. Parallel coordinates allow the user to compare all index values for all the edifices in a scenario ( fihure 8 ) . Buildings can be selected and their hint in the graph is highlighted. The colors in the graph correspond to those in the blending technique. Fig 8: Parallel co-ordinate graph for sample development. Simple temporal graphs secret plan the all the index values over the life clip of the development. These allow the user to place the interconnectivity of the indexs and to place where and why sudden alterations occur ( figure 9 ) . Fig 9: Index graph demoing alterations in 6 indexs over clip.Real Time SimulationThe index patterning involves developing bomber theoretical accounts that define how each of the indexs vary over infinite and clip. The S-City VT application is built utilizing a modular model supplying flexibleness and leting index theoretical accounts to be changed. For the paradigm application six sustainability index theoretical accounts ( credence, lodging proviso, energy efficiency, noise pollution, employment and economic benefit ) have been developed four of which are described below:Energy EfficiencyThe energy efficiency theoretical account is based on the Nation Calculation Method ( NCM ) which is the industry criterion leting energy efficiency of edifices to be determined ( BRE 2009 ) . The NCM method takes into history a broad scope of factors, including figure of room accesss, Windowss glazing type, exterior building, figure of floors etc, to bring forth a metric depicting the energy effici ency the edifice. A NCM study was developed utilizing the NCM tool, stand foring the typical edifices in the development for a figure of different options including external visual aspect and different mixes of edifice usage. Fig2: Graph demoing temporal alterations in sustainability index due monthly energy fluctuations. This information is input to the energy efficiency theoretical account and attenuated with the temporal energy ingestion informations ( BIS 2009 ) which reflects how the energy usage of the edifices change depending on the clip of twelvemonth. ( fig 2 ) shows how the sustainability index alterations as a map of clip for a 2 different constructing types with different utilizations ( glass, commercial and brick, residential ) .Noise PollutionThe noise theoretical account calculates the degrees of traffic noise geting at each edifice and can besides cipher the proportion of people that will happen certain degrees of noise a nuisance. Datas about the jutting traffic flows for the waterfront development were sourced from Dundee metropolis councils Dundee Waterfront Traffic & A ; Signing Report ( White Young Green 2007 ) . For each route in the proposed development a noise degree is calculated utilizing its projected hourly traffic flow. Using a map provided in CRT ( 1988 ) , ( equation 1 ) this traffic flow can be transformed into a noise degree which corresponds to how loud, in dBs ( dubnium ( A ) ) , the traffic noise is if the hearer were standing about 10 meters off from the route side. equation 1 A noise degree associated at each edifice based on the traffic volume is calculated based on the shortest distance ( vitamin D ) between the noise beginning ( route ) and the edifice utilizing Euclidean geometry. The sound degree emanating from each route is obtained by rectifying the basic noise degree utilizing equation 2. The equation besides includes the tallness ( H ) of the hearer which is changeless in these computations. ( CRTN 1988 ) equation 2 To find the entire noise degree received by the edifice the corrected noise from each route must be summed over n roads in the development ( equation 3 ) equation 3 Each edifice will now hold a noise degree value stand foring the entire degree of noise associated with that edifices location in relation to the roads and their projected traffic flows. Our sustainability step is achieved by normalizing the noise degree ( 0-100 graduated table as before ) and using a non additive map ( equation 4 ( Highways Agency 1994 ) ) , this calculates the per centum of people that will be bothered by a specific degree of noise. equation 4Economic BenefitThe economic theoretical account utilises a discounted hard currency flow computation to find the worth of a edifices current hard currency flow for a specific point in clip. The computation uses a price reduction rate which allows the hard currency flows to be discounted back to their present worth. equation 5 Where CF = hard currency flow for that twelvemonth. R = price reduction rate for that twelvemonth. t = the twelvemonth. In the equation the capital cost for the building of the first edifice is represented by CF0. Capital costs of subsequent edifices will be discounted to this point clip. e.g. the capital cost of a edifice built two old ages after the initial edifice would be discounted utilizing. Each edifice in the simulation has a site readying and building stage, during this clip the hard currency flow in for that period is taken every bit 0 as the edifice would non yet be sold or rented. The simulation is able to reflect the differences between hard currency flows for rented and sold edifices. Buildings which are sold will take a big income at the point of sale. As the edifice has been sold farther hard currency flows for this edifice will be 0. The price reduction factor will besides use to the sale income so for two edifices of tantamount value, a edifice sold in twelvemonth one will hold a higher present value than constructing sold in twelvemonth 10. As the edifice has been sold the upkeep and care of the edifice will be borne by the purchaser and so it non modelled here. Buildings which are rented will take a smaller income every twelvemonth. Rented edifices may hold a rent free period, to promote renters, and will hold a laic period between rentals, during these tim es the hard currency flow for that period will be 0. A price reduction factor is applied to the annual income to find its present value, once more based on the building twelvemonth of the first building.. Fig 3: PV for a individual edifice, built in twelvemonth 0, demoing differences between leased and sold income with different price reduction rates. The initial cost of the edifices are calculated utilizing the edifice type ( e.g. residential, commercial, retail, societal ) and the cost per square meter for that type of edifice. The income from sale or rent is similarly calculated utilizing the jutting income for that type of edifice. These values were sourced from the SET economic study on the waterfront development ( Buchanan 2006 ) . The maximal and minimal valleies are so mapped onto 0 100 and linearly interpolated.CredenceAcceptance corresponds to the credence of possible edifice utilizations within the development. The masterplan for Dundee has been developed and it was possible through treatment with Dundee council to find the possible edifice utilizations which are under reappraisal and included commercial office infinite, retail units, cafe/bar/restaurant and residential infinite. The edifice usage study used a superior system where the participant was asked to rank possible edifice utilizations in order of penchant. If the participant had no penchant between the edifice uses at each rank the proportions chosen at each rank would be equal. To find if this is the instance Friedman trial was performed utilizing SPSS on the average rank of each edifice usage, with the void hypothesis being that the average ranks will be equal. Ranks Mean Rank Commercial 3.37 Retail 2.51 Leisure 1.54 Residential 2.58 Test Statistics a Sample Size 106 Chi-Square 107.264 df 3 Significance. .000 a. Friedman Test The consequences of the Friedman trial show that there is a important difference ( p & lt ; 0.001 ) between how the users ranked the different edifice utilizations. Combined with post-hoc analysis of the consequences it is possible to pattern the acceptableness edifice uses in the undermentioned order ; Leisure ( highest ranked ) , Retail & A ; Residential ( equal ranked ) and Commercial ( Lowest Ranked ) . To make a sustainability index for the acceptableness of each edifice these rankings are mapped onto a 0-100 graduated table, with Leisure at 100 ( highest sustainability ) , Retail & A ; Residential at 50 and Commercial ( lowest sustainability ) at 0.MULTICRITERIA OPINION ANALYSISOne of the jobs with traditional sustainability appraisal is affecting the positions and experiences of a broad scope of stakeholders ( ( Isaacs et al. 2010b ) , . Many of the traditional methods of aggregating index values, such as Multi Attribute Utility Theory ( MAUT ) , lack transparence go forthing the users in a place where they do non to the full understand how the resulting weightings have been derived ( Dodgson et al. 2009 ; Paracchini et Al. 2008 ) . The Analytic Network Process ( ANP ) method uses synergistic web constructions which give a more holistic representation of the overall job ( Saaty 2006 ) . Components of the job are connected, as appropriate, in braces with directed lines imitating the influence of one constituent over another. The constituents in a web may besides be regarded as elements that interact and influence each other in respect to a specific property. ( Saaty 2006 ) . To execute a ANP analysis the determination shaper must place the web through analysis of the job to be solved. The determination shaper must place the bunchs, elements and the relationships and interactions between them ( Bottero et al. 2007 ) . Once the determination shaper has constructed the web to be analysed they must now make a supermatrix depicting the interactions defined in the theoretical account ( Gencer and Gurpinar 2007 ) . The supermatrix is created utilizing the cardinal graduated table and pair-wise method every interaction is described in footings of every component it interacts with ( Saaty 1999 ) . Once this has been completed the normalised eigenvector calculated from the matrix will give the determination shaper the normalised prioritised list of elements. ANP allows cross-cluster interactions every bit good as inter-relationships between elements.. It is structured of course and allows for a more realistic representation of the job, but its chief strength lies in supplying the user with the ability to include their ain personal cognition and sentiments about an interaction through the usage of pair-wise comparings ( Saaty 2006, ; Bottero et Al. 2007 ) . The prioritised list of elements which are derived from the ANP analysis are used in the 3D visual image to supply the user with a individual of sustainability index if required. Al-Kodmany, K. ( 2002 ) Visual image tools and methods in community planning: from freehand studies to practical world. Journal of be aftering Literature, 17 ( 2 ) , p. 189. 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The Whistle Benjamin Franklins Parable on Values

In this parable, American statesman and scientist Benjamin Franklin explains how an extravagant purchase in his childhood taught him a lesson for life. In The Whistle, notes  Arthur J. Clark, Franklin recounted an early memory  that provides a resource for revealing features of his personality (Dawn of Memories, 2013). The Whistle by Benjamin Franklin To Madame Brillon I received my dear friend’s two letters, one for Wednesday and one for Saturday. This is again Wednesday. I do not deserve one for to-day, because I have not answered the former. But, indolent as I am, and averse to writing, the fear of having no more of your pleasing epistles, if I do not contribute to the correspondence, obliges me to take up my pen; and as Mr. B. has kindly sent me word that he sets out to-morrow to see you, instead of spending this Wednesday evening, as I have done its namesakes, in your delightful company, I sit down to spend it in thinking of you, in writing to you, and in reading over and over again your letters. I am charmed with your description of Paradise, and with your plan of living there; and I approve much of your conclusion, that, in the meantime, we should draw all the good we can from this world. In my opinion we might all draw more good from it than we do, and suffer less evil, if we would take care not to give too much for whistles. For to me it seems that most of the unhappy people we meet with are become so by neglect of that caution. You ask what I mean? You love stories, and will excuse my telling one of myself. When I was a child of seven years old, my friends, on a holiday, filled my pocket with coppers. I went directly to a shop where they sold toys for children; and being charmed with the sound of a whistle, that I met by the way in the hands of another boy, I voluntarily offered and gave all my money for one. I then came home, and went whistling all over the house, much pleased with my whistle, but disturbing all the family. My brothers, and sisters, and cousins, understanding the bargain I had made, told me I had given four times as much for it as it was worth; put me in mind what good things I might have bought with the rest of the money; and laughed at me so much for my folly, that I cried with vexation; and the reflection gave me more chagrin than the whistle gave me pleasure. This, however, was afterwards of use to me, the impression continuing on my mind; so that often, when I was tempted to buy some unnecessary thing, I said to myself, Don’t give too much for the whistle; and I saved my money. As I grew up, came into the world, and observed the actions of men, I thought I met with many, very many, who gave too much for the whistle. When I saw one too ambitious of court favor, sacrificing his time in attendance on levees, his repose, his liberty, his virtue, and perhaps his friends, to attain it, I have said to myself, this man gives too much for his whistle. When I saw another fond of popularity, constantly employing himself in political bustles, neglecting his own affairs, and ruining them by that neglect, He pays, indeed, said I, too much for his whistle. If I knew a miser, who gave up every kind of comfortable living, all the pleasure of doing good to others, all the esteem of his fellow-citizens, and the joys of benevolent friendship, for the sake of accumulating wealth, Poor man, said I, you pay too much for your whistle. When I met with a man of pleasure, sacrificing every laudable improvement of the mind, or of his fortune, to mere corporeal sensations, and ruining his health in their pursuit, Mistaken man, said I, you are providing pain for yourself, instead of pleasure; you give too much for your whistle. If I see one fond of appearance, or fine clothes, fine houses, fine furniture, fine equipages, all above his fortune, for which he contracts debts, and ends his career in a prison, Alas! say I, he has paid dear, very dear, for his whistle. When I see a beautiful sweet-tempered girl married to an ill-natured brute of a husband, What a pity, say I, that she should pay so much for a whistle! In short, I conceive that great part of the miseries of mankind are brought upon them by the false estimates they have made of the value of things, and by their giving too much for their whistles. Yet I ought to have charity for these unhappy people, when I consider that, with all this wisdom of which I am boasting, there are certain things in the world so tempting, for example, the apples of King John, which happily are not to be bought; for if they were put to sale by auction, I might very easily be led to ruin myself in the purchase, and find that I had once more given too much for the whistle. Adieu, my dear friend, and believe me ever yours very sincerely and with unalterable affection. (November 10,  1779)